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SEO is one of the most critical factors in the success of a multilingual website. This subcategory focuses on best practices for ensuring that your translated content is discoverable, indexable, and competitive in search engines across regions. You’ll learn the foundation of multilingual SEO, starting with structuring your site using subdirectories, subdomains, or ccTLDs and applying hreflang tags correctly to avoid duplicate content issues. The course walks you through keyword research for different languages and regions, including tools like Semrush, Ahrefs, and Google Keyword Planner. You’ll discover how to adapt keywords for cultural relevance, intent, and local phrasing. Beyond keywords, you'll explore meta tags, structured data translation, and schema markup optimization in multiple languages. You’ll also understand the technical aspects—like XML sitemaps for each locale, crawl budgets, server-side rendering for translated pages, and site speed optimization for non-English markets. You’ll learn how to handle redirects, manage localized URLs, and track SEO KPIs by language. Other important modules include how to translate and localize internal links, implement language-specific content silos, and avoid indexing errors caused by automatic redirection or JavaScript-based translations. Real-world case studies from multilingual e-commerce and SaaS companies illustrate how these strategies increase organic reach in international markets. This course is a must-have for digital marketers, SEO specialists, and localization teams working to ensure their global content doesn’t just exist—it performs. By the end, you’ll know how to maximize the discoverability and relevance of your multilingual site for every region and language you serve.