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Pay-As-You-Go (PAYG) pricing is an ideal model for users who don’t have consistent or high-volume translation needs. It allows flexibility, low commitment, and affordability, making it especially attractive to freelancers, SMBs, and departments running occasional multilingual campaigns. This subcategory teaches you how to design and operate a successful PAYG model for your translation services. You’ll begin by understanding the psychology behind this model—users pay only for what they use, avoiding upfront subscriptions or unused quotas. The course details how to measure translation consumption—by characters, words, segments, or pages—and how to structure pricing tiers accordingly. You’ll explore examples like DeepL’s character-based billing, Google Cloud Translation’s per-request model, and services that offer bundle credits for document uploads or API hits. Backend modules cover setting up secure billing systems using Stripe, Razorpay, or Paddle, with automated invoicing, prepaid balance tracking, and usage receipts. You’ll also explore how to offer PAYG on both frontend UIs and API endpoints—letting users pay per request or top up a digital wallet. Important UX strategies are explained, including usage meters, cost estimators, balance alerts, and consumption analytics. You’ll also learn how to prevent abuse or fraud by implementing usage throttling, CAPTCHA, email verification, and account hold logic. From a marketing perspective, you’ll study how to position PAYG as a no-risk, scalable solution for first-time users or seasonal projects. Customer support flows are addressed, especially refund handling, currency conversion, and prorated adjustments. Real-world case studies include how AI translation services like Microsoft Translator and enterprise platforms like Memsource serve both PAYG and subscription users in parallel. By the end, you’ll be able to offer a streamlined, secure, and profitable PAYG translation model that enhances your product accessibility and appeals to a wider customer base.